Telehealth · Healthcare
In 2019, telehealth products in the local market were fragmented, hard to trust, and difficult to use, especially for Arabic-speaking users. Klnk was designed as a mobile-first telehealth platform that makes virtual care feel reliable, human, and structured for both patients and physicians.
Lead Product Designer
Designed end-to-end telehealth journeys for patients and physicians
Built medical record structures and follow-up continuity logic
Balanced patient trust with physician operational efficiency
Led usability testing and iteration in healthcare contexts
Owned localization and accessibility across Arabic and English
for booking and follow-ups compared to early prototypes
Users rated scheduling and medical record access as clear and easy to use
Doctors reported reduced manual tracking through structured records and follow-up logic
Validated as a safe, contactless care option during early pandemic testing
Clear brand introduction that humanizes telehealth from the first screen
Fast sign-in and registration paths with minimal friction
Immediate access to care through specialty-based discovery
Appointment confirmation designed to reassure and close the loop
Multiple consultation modes (chat, audio, video) designed for flexibility and urgency
Real-time interaction supports rich inputs like images and voice notes
Visit context and timing clearly communicated to reduce anxiety
Post-visit actions structured into tests, follow-ups, and medical notes
Notifications used as a continuity layer, not just alerts
Centralized medical record designed as a reusable, long-term asset
Step-based structure makes complex health data easy to create and maintain
Clear separation of categories improves readability and recall
Supports both patient understanding and physician efficiency
Dedicated onboarding flow for physicians, distinct from patient registration
Structured doctor profiles that build patient trust and credibility
Configurable follow-up rules to support medical protocols
Appointment scheduling tools designed to reduce operational overhead
Follow-up appointments treated as a first-class flow, not an afterthought
Clinic schedules designed around real physician availability
Clear separation between current visits, follow-ups, and future care
Patient data remains accessible and actionable during ongoing care
Visit closure designed as a controlled medical step, not an abrupt ending
Physician-led follow-up scheduling based on clinical rules and patient condition
Diagnosis and examination results delivered as clear, actionable artifacts
Communication channel remains open to support post-visit clarification
Patient feedback collected without interrupting care flow
Trust-First UX: Designed flows that reduce anxiety in high-stakes medical decisions
Dual-Persona Design: Balanced patient simplicity with physician structure and efficiency
Scalable Care Architecture: Built modular records and flows adaptable across medical specialties
Localization by Design: Treated Arabic support as a first-class UX requirement, not a translation layer
Health-Grade Clarity: Prioritized calm visuals, predictable patterns, and transparent actions over feature density
Research with patients and physicians to understand trust, care continuity, and pain points
Design of end-to-end telehealth journeys across booking, consultation, and follow-ups
Medical record structure and continuity logic across visits
Dual-persona system design for patients and doctors
Usability testing and iteration in high-stakes healthcare contexts
Localization and accessibility considerations for Arabic and English
Full Case study available upon request
